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> Consumers don't like fast forward, Give me more commercials!
pebkac
post Jul 7 2006, 04:18 PM
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http://publications.mediapost.com/index.cf...e&art_aid=45264

QUOTE
Shaw also threw cold water on the idea that neutering the fast-forward option would result in a consumer backlash. He suggested that consumers prefer DVRs for their ability to facilitate on-demand viewing and not ad-zapping--and consumers might warm to the idea that anytime viewing brings with it a tradeoff in the form of unavoidable commercial viewing.


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QUOTE (Spectatrix @ Oct 13 2006, 09:51 PM) *
Holy shit, pebkac, you're awesome!



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GOB
post Jul 7 2006, 05:27 PM
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commercials are what makes television unbearable to watch most of the time. fuck abc.
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John6.7
post Jul 8 2006, 02:33 AM
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They already got rid of the 1-5min skip ahead button.
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