 Consumers don't like fast forward, Give me more commercials! |
| Consumers don't like fast forward, Give me more commercials! |
 Jul 7 2006, 04:18 PM
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 From Atlantis to Interzone Group: Global Moderators Posts: 2,512 Joined: 23-February 06 From: Somewhere in space and time Member No.: 65  |
http://publications.mediapost.com/index.cf...e&art_aid=45264
QUOTE Shaw also threw cold water on the idea that neutering the fast-forward option would result in a consumer backlash. He suggested that consumers prefer DVRs for their ability to facilitate on-demand viewing and not ad-zapping--and consumers might warm to the idea that anytime viewing brings with it a tradeoff in the form of unavoidable commercial viewing.
-------------------- QUOTE (Spectatrix @ Oct 13 2006, 09:51 PM)  Holy shit, pebkac, you're awesome! "Be who you are and say what you feel, because those who mind don't matter and those who matter don't mind." - Theodor Seuss Geisel (AKA Dr. Seuss) "An idea that is not dangerous is unworthy of being called an idea at all." - Oscar Wilde |
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pebkac Consumers don't like fast forward Jul 7 2006, 04:18 PM
lamont's lament commercials are what makes television unbearable t... Jul 7 2006, 05:27 PM
John6.7 They already got rid of the 1-5min skip ahead butt... Jul 8 2006, 02:33 AM  |
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